Graphic & Editorial Designer
I design things people don't just look at.
They live with.
I'm Daniella, a graphic and editorial designer drawn to physical products people actually use and keep: journals, planners, guided workbooks, stationery and other paper-based experiences.
What I Do
Physical products, thought through end to end
I'm interested in the whole process, not just the final layout: research → concept → visual direction → structure → design → refinement → final physical product. I like starting with the idea and the world around it before jumping into individual pages. Research, references, mood and visual language are a big part of how I naturally work.
Concept & Visual Direction
Moodboards, visual research, color, typography, imagery and graphic language, all built out before the detailed page design begins.
Editorial & Layout Design
Typography, hierarchy, grids, pacing and rhythm, especially on longer projects where every page needs personality without losing the system.
Designing for Real Use
Where someone will write, where their eye goes first, what happens when it's actually printed. A page can look beautiful and still be annoying to use, and I think about the second part too.
Selected Work
A few things I've made
How I Work
Research first.
Pretty things second.
My process moves through a few natural stages. I like establishing the visual language early so the rest of the project has a clear direction, and for larger editorial projects, I think in systems rather than designing every page as a separate piece. Consistent enough to feel whole. Loose enough for individual pages to have personality.
Before This
Seven years, 50,000+ customers, one very useful lesson
Before working independently, I co-founded and ran a stationery and planning company in Peru, with physical retail stores and an online shop, planners and journals people came back to year after year. It gave me a practical understanding of the relationship between design, product and real people, which is still the thing I care about most.
More about me →Say Hello
Have a paper product in mind?
Send a note about the project, what it is, and roughly where it stands.